First things first: don't let Dad be forgotten.
A Canadian study found that only 45% of people planned to buy their Dad a Father's Day gift— 10% less than those who planned to buy their Mom a Mother's Day gift.
When it comes to what Dad's really want, it turns out their top choice is quality time with their kids. Old stereotypes suggesting Dad wants some peace and quiet to drink a beer do not reflect reality: most Dad's just want to feel loved.
Data from Media Market
There is typically a gap between what Dad's want and what Dad's get. For example, one of the most common gifts to get Dad is gift cards— but according to this survey, Dad's don't necessarily want gift cards— despite them being a popular gift:
Data from Media Market
To summarive: what Dad's really want on Father's Day is to feel loved— which is great, did you know father’s frowned on the holiday in the early 1920’s? They complained the sentimental gifts interfered with their masculinity and that gifts were only given by families using their own personal money!
According to the National Retail Federation, shoppers spent an average of $134.75 on Father's Day gifts in 2017.
But take these numbers with a grain of salt. A Father's Day gift is all about context— there are a variety of gifts available for Dad for budgets of all kind. This is not a one-size fits all gift.
You might celebrate more than just your biological father on this day. There are also step-dad’s, father-in-laws, grandfather’s, brothers, sons, and men that have acted as your father. Make this a personal decision on who you choose to honor.
According to this survey, 29% of wives purchased a gift for their husbands and 10% of mother's purchased a gift for their sons.
When writing messages in your card, remember that what you write is cherished more than the Hallmark message itself. Again, be thoughtful and keep it personal. Depending on your Dad and who he is as a person, decide just how sentimental to be.
Happy Father’s Day! You’re not just my father, but one of my closest friends.
It’s that time of year again when everyone tries to tell themselves that they had the best dad in the world. I really did have the best dad in the world, so they can’t be right.
Dad, you have given me the best things in life: Your time, your care, and your love. I am truly grateful to have you in my life. Happy Father’s Day!
You will never go out of style. Happy Father’s Day to the coolest dad ever.
Dad, you are my hero and my role model. Thanks for being here for me and being a great example.
I can’t imagine anyone who’s a better father or more loving husband than you.
You are so full of compassion, love, and strength. When we need a strong hand of support in our family, you are always there. I love you for being who you are and for all that you do. Happy Father’s Day to a wonderful husband!
I’m so grateful to be sharing life, love and parenthood with a wonderful man like you.
Grandpa, you are the thread which holds us together. You are our strength and happiness. Warm wishes on Father’s Day to the best grandfather.
Happy Father’s Day, Grandpa! I have been given one of God’s greatest blessings a phenomenal grandfather!
Grandpa, you’ll always have your own special place in my heart.
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