Although there are no set rules, general guidelines should be set based on who you are buying for. There is a difference between giving your husband or wife a gift or someone that you just recently started dating. People often purchase Valentine’s for their children, other family members, friends and even pets!
If you’ve been dating for less than a month, try to stick with a card or single flower if anything at all. You wouldn’t want to bombard that person with lavish gifts. It could send them running or think it’s too much too soon. Be subtle.